With its great visual impact,
red delivers the proactive

and challenging stance of SAC, thus representing
the artist’s spirit and passion toward art.

We iconized a Korean-based solid-looking logotype
that carried the 25-year history of SAC and a
comparably emotional, handwritten English-based
counterpart. The visual motif expresses a space of
passion and excitement where the public and arts
mingle,while the margins and the cut image of the
motif envision an open space where the public
interacts and builds rapport with culture and arts.